You have almost certainly heard domain tokenisation pitched as "putting domains on the blockchain." That framing is correct at a surface level and wrong in every way that matters. Projects like ENS, Handshake, and Unstoppable Domains created new namespaces โ .eth, .crypto, .wallet โ that live entirely on-chain and require special resolvers or browser extensions to function. Doma Protocol does something structurally different: it tokenises traditional, ICANN-compliant internet domains โ the .com, .ai, and .xyz addresses that already resolve in every browser on every device on the planet โ and makes them programmable, composable, and instantly tradeable as on-chain assets.
Doma is built by D3 Global, the company led by Fred Hsu, a domain industry veteran with over 25 years of experience. Hsu co-founded Oversee.net, once one of the largest domain monetisation platforms in the world, and Manage.com, which was acquired by Criteo, a publicly traded adtech firm valued at over $2 billion. This is not a crypto-native team bolting DNS knowledge on as an afterthought; it is a domain-industry team that identified blockchain as the correct settlement and financialisation layer for an asset class that has been stubbornly illiquid for decades.
The protocol itself is an EVM-compatible Layer 2 built on the OP Stack โ the same modular framework underpinning Optimism, Base, and other major rollups. It inherits Ethereum's security guarantees while delivering the low gas costs and high throughput needed for a marketplace listing tens of millions of domains. Doma is infrastructure, not a registrar. It does not compete with GoDaddy or Namecheap; it partners with registrars like InterNetX (which manages 22M+ domains), NicNames, EnCirca, Rumahweb, ConnectReseller, and Interstellar to bring their inventory on-chain. The $25M Series A raised in January 2025 โ led by Paradigm with participation from Coinbase Ventures and Polygon co-founder Sandeep Nailwal โ reflects the conviction that this infrastructure layer is a missing piece, not a competitor to existing players.
โ Common mistake: Treating Doma as "another ENS." ENS creates on-chain names in a new namespace. Doma tokenises existing domains from the traditional DNS. These are fundamentally different architectures solving different problems.